Saturday, July 1, 2017

Reader's Corner Explained

I see you're interested in Reader's Corner. Pull up a chair. Let me explain it to you.

Reader's Corner is a place where indie authors can advertise their novels to people who are looking for their next good read. The quick details are:

  1. A 30-day ad costs $9
  2. A 30-day ad gains between 10-30 clicks and 20,000-30,000 impressions
  3. Books advertised on Reader's Corner must be PG-13 or below

Now, not just any book can have a spot in Reader's Corner. Why? Because this is my blog and I do what I want.

Just kidding. I actually have a more professional reason: I love my blog and I love my readers. Because of this, I want to make sure that the books advertised on this blog contain good content and are also of interest to my readers.

So how do I ensure that this happens? Rules. I use these rules to determine who is placed on Reader's Corner and who is not. Let's break down the details:

What books are allowed on Reader's Corner?

Rule #1: Priority goes to indie published stories. If a book is self-published or published through an indie publishing house, then it will get a spot over any hybrid or traditional applicants. Reader's Corner is meant to promote authors who don't have the marketing power that comes with being backed by a publishing house.

Rule #2: Priority goes to sci-fi, fantasy, writing craft books, and YA fiction. Why is this? Put simply: These are the types of books that are most likely to interest my blog followers. If you write within other genres or age categories, you are still welcome to submit. However, be aware that your book may get less clicks because this blog may not be attracting your target audience.

That being said, the age category generally tends to be of little relevance to my blog readers. If your book is not YA, it will probably get the same number of clicks as a YA ad.

Rule #3: Books should not go above a PG-13 rating. My blog followers are often younger or very careful about the type of content they consume. I try to respect this by connecting them with books that would be of interest to them. This rule is also in place to protect my advertisers: I do not want you to be wasting money on reaching an audience that is not your target.

    Not sure if your book follows the PG-13 rating? Here are some general guidelines:

  1. No sexual content. Romance is fine. Kissing is fine. Sexual content is not. This means no explicit sex scenes.
  2. Unnecessary darkness. To read about how darkness in fiction is viewed on this blog, read this article and pay special attention to tips 1, 2, and 4. As long as the darkness and violence in your story has a purpose and isn't just depraved (while also staying inside the PG-13 content rating), it should be fine. 
If your book violates any of these, please do not contact me with a request to be placed on Reader's Corner. This is a waste of your time as well as mine.

Rule #4: Understand and respect the vetting process. I trust that authors will only be submitting PG or PG-13 books to Reader's Corner. However, I work hard to ensure that no harmful content slips through. I vet books by asking trusted readers if the story aligns with my content guidelines. If it does not, your book will be rejected. If myself or my trusted readers have never heard of you or your story, I may request an ebook copy of your book to read and vet myself before approving. Thank you for understanding.

And that's it. Just 4 rules. Not so bad, right? If you want to see your book in Reader's Corner, read on:

What happens after a book is approved for Reader's Corner?

A 30-day ad costs $9. You will receive anywhere between 10-30 clicks. The number of clicks largely depends on the quality of your cover and the genre of your story. As mentioned previously, my readers tend to love speculative fiction, YA, and writing craft books, so those books are mostly likely to draw clicks.

Your cover will also receive between 20,000 and 30,000 impressions. Impression numbers largely depend on blog traffic that month.

Regardless, $9 is a very low price for this kind of exposure. The price is very low and the target audience is more specific, meaning you get more bang for your buck. 

All ads are sold directly through me. To be placed on Reader's Corner, you must email me your book cover and the link to your book's sales page. You must also send me a $9 payment via PayPal. As soon as I receive this payment, I will place your book on my site. It will be in the lefthand sidebar for 30 days. At the end of these 30 days, I will send you your statistics: Number of impressions and number of click. If you like what you see, you can send another payment and I will put your book up for another 30 days.

Your ad will be your book cover or audiobook cover. You may not use any other type of image as your advertisement. To increase clicks, make sure that your cover is as eye-catching as possible.

Ads rotate so that everyone gets a top spot. Because there are 5 slots open, I will rotate the bottom ad to the top of Reader's Corner every six days. This ensures that each book has an equal amount of time at the top of Reader's Corner, thus giving a fair amount of exposure to each advertiser.

There is a 2-month cap on book ads. You can advertise your book on my site for two consecutive months. After those months are up, you must take at least a month-long break from advertising on my blog. I do this so that other authors have a chance to advertise, as there are only 5 books allowed on this site at any given time. 

This rule is also in place to keep your click numbers as high as possible: If your book is on my site for too long, readers may get too used to the cover and stop clicking. 

This sounds awesome! How do I apply?

That's great! To get started, email me about purchasing a spot on Reader's Corner. In your email, please be sure to include:

  • The link to the book you wish to advertise
  • Your book's content rating (G, PG, or PG-13) 
  • The reason for your book's content rating 
  • The link to your website (if you have one) 

Have any questions about any of this? Please leave a comment or shoot me an email! 

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